Ideal word counts for social media

Each social platform has its own sweet spot for word and character limits. Use these guidelines to craft better captions and posts:

  • Instagram: 125–200 characters (ideal), 2,200 max
  • LinkedIn: 500–600 words performs well
  • Twitter/X: 280 characters
  • YouTube Description: 300–800 words is ideal

Too long and you lose attention. Too short and you miss context. Countifai helps you find that balance — and alerts you in real time if you go over.

See also: Character counter without spaces.